Monday, December 19, 2011

The Logo Design Process

I designed this logo for a campus group at UC Berkeley:

I tried with this logo to capture the precision and technical aspects of mechanical engineering while also bringing out the fun that binds together a discipline that is highly diverse: the fun of putting things together.

It's hard to understand the work that goes into a logo by simply looking at it; their nature is to be simple and direct. So, I decided to show my work through the graphic below. Enjoy!

Sorry about the image quality: it's hard to get really long images on blogger.

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